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THE BURNING THREAD
Circular Economy · India · SSIP 2024

Pollutioninto Production

Founder: Jai Mehta · Mentor: Dr. Pratik Patel
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The Global Crisis

The world's most littered
toxic waste

Cigarette filters are made of cellulose acetate — a plastic polymer that leaches nicotine, tar, and heavy metals into soil and water. India has zero scalable recycling solution for this waste stream despite generating billions of butts annually.

4.5T
Trillion cigarettes littered every year worldwide
1000L
Litres of water contaminated by just one butt
10yr
Years minimum to decompose one filter
0%
Cigarette butt recycling rate in India currently
"One cigarette butt can contaminate 1,000 litres of water — a direct, measurable threat to India's ecosystems and public health."
7,000+ Chemicals Released Into Nature
Our Science

From toxic waste
to clean fiber

A four-stage chemical process that detoxifies cigarette filters and recovers cellulose acetate — the polymer hidden inside every butt — then regenerates it into usable, saleable materials.

Cellulose Acetate RECOVERY COLLECT& SORT DETOXPROCESS PURIFYACETATE SPINFIBER
01🗑️
Collect & Sort
Gather cigarette butts from strategically placed collection bins across cities. Segregate and grade feedstock by quality.
02⚗️
Detoxify
Chemical detoxification eliminates nicotine, tar, arsenic, and heavy metals — rendering the material completely safe for processing.
03🧪
Purify Acetate
Isolate and purify the cellulose acetate polymer from the detoxified filter to fiber-grade purity standards.
04🧵
Spin & Fabricate
Regenerate recovered cellulose acetate into fiber, eco-paper, yarn and finished products. Zero waste, closed loop.
Market Opportunity

A massive gap
waiting to be filled

India is the second-largest tobacco market in the world. Rising ESG mandates, corporate sustainability pressure, and a completely untapped circular economy gap create ideal first-mover conditions.

🏭
Unlimited Feedstock
Billions of cigarette butts generated annually across India create an almost-free, unlimited raw material supply with zero competition for it.
🌿
ESG & CSR Pressure
Corporate India faces rising ESG compliance mandates — verified sustainable waste partnerships are in urgent, growing demand from all major corporations.
♻️
Circular Economy Gap
India's waste-to-value circular economy gap represents a major unaddressed opportunity with strong government backing under Swachh Bharat Mission.
📈
Sustainable Materials
Textile, packaging, and gifting industries increasingly demand traceable, eco-certified raw materials and are willing to pay a significant premium.
Our Products

One waste stream,
many beautiful things

Recycled cigarette filters transformed into products people actually want — from hybrid yarn for the textile industry to premium eco stationery and corporate gifting.

B2B · Fiber Supply
CSR Partnerships
B2C · Online Sales
Process Licensing
Traction & Validation

Proof of concept
proven and funded

From idea to funded prototype — with national media coverage, academic validation, and a working lab-scale process already delivering real products.

🏆
SSIP 2024 Winner
Selected as winning project at the Student Startup & Innovation Policy 2024. Received ₹1 Lakh INR proof-of-concept funding from the Government of Gujarat.
₹1L Funded · Govt. of Gujarat
🔬
Working Lab Prototypes
Functional lab-scale prototypes demonstrating the complete 4-stage detoxification and cellulose acetate fiber regeneration process with verified output samples.
Verified Working Prototype
📰
National Media Coverage
Featured across national and regional media outlets across India, spotlighting the innovation in cigarette waste recycling and circular economy potential.
National & Regional Media
📚
Research Paper Published
Peer-reviewed academic paper published, providing rigorous scientific backing for the detoxification process and cellulose acetate recovery methodology.
Peer Reviewed & Published
Our Impact

Every product sold
helps a cancer patient

We turn the very substance that causes tobacco-related cancers into products that fund the fight against them. Pollution into production. Harm into healing.

❤️
Supporting Cancer Patients Across India
A portion of every sale directly funds cancer awareness initiatives and supports patients fighting tobacco-related cancers. The Burning Thread closes the loop — we don't just reduce pollution, we redirect its commercial value toward healing the very damage it caused.
The Team

Science-backed,
mission-driven

Roadmap

Scaling from lab
to nation

Funding Requirement

Seeking seed funding
for scale-up

We have the science, the validation, and the team. Now we need capital to scale the process and capture the market opportunity ahead of any competition entering this space.

⚙️
Equipment & Process Scale-up
Scale processing equipment for higher throughput and improved cellulose acetate yield efficiency.
📋
Certifications & Compliance
Obtain B2B textile and packaging industry certifications essential for enterprise-level market entry.
🤝
Market Entry & Partnerships
Build the sales team and forge anchor B2B and CSR partnerships for reliable recurring revenue.
🌐
Collection Network
Deploy bins, logistics, and partner outlets to ensure consistent, scalable feedstock supply.

Ready to turn waste into worth?

Join us in building India's first cigarette butt recycling company. Science-backed, scalable, and genuinely impact-driven.

The Burning Thread™ — Investor Materials
CONFIDENTIAL · RESTRICTED ACCESS
Seeking ₹50L Seed Funding

Turning Cigarette Waste into
Sustainable Commercial Value

SSIP 2024 Winner · Government-Funded · Lab Prototypes Verified · Research Paper Published

₹50L
Seed Funding Ask
₹8L
Year 1 Target Revenue
₹32L
Year 2 Projected Revenue
₹1.2Cr
Year 3 Projected Revenue
Use of Funds
Why Invest Now
Business Model
Notes
Available on request from the founding team. Please contact via email to schedule a detailed pitch call and product demonstration.

Confidential. Intended solely for the individual or entity addressed. Proprietary to The Burning Thread™.

🔐

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