Circular Economy · India

Pollution
into Production

Scroll to witness the journey

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Every cigarette butt
leaches 7,000+ chemicals
into nature

4.5 trillion cigarette butts
littered in nature every year

We collect every butt.
Nothing goes to waste.

Collection Bin

1K

Litres water
poisoned per butt

10yr

To decompose
one filter

0%

Recycling
in India

Our Science

From toxic waste
to clean fiber

A four-stage chemical process that detoxifies cigarette filters and recovers cellulose acetate — the polymer hidden inside every butt.

🗑️

Step 01

Collect & segregate butts from collection points

⚗️

Step 02

Chemical detoxification — remove nicotine, tar, metals

🧪

Step 03

Purify cellulose acetate polymer from the filter

🧵

Step 04

Regenerate into fiber, paper & eco-products

Our Products

One waste stream,
many beautiful things

Recycled cigarette filters transformed into products people actually want.

🧵

Hybrid Thread

Recycled yarn & fiber for textile industry

📄

Eco Paper

Recycled sheets & hardboard for packaging

🔖

Bookmarks

Handcrafted bookmarks from waste fiber

🏷️

Eco Tags

Brand tags for corporate gifting

🖼️

Photo Frames

Decorative frames from recycled board

🎁

Gift Items

Corporate gifting & eco branding

Our Impact

Every product sold
helps a cancer patient

Revenue from our recycled products directly funds cancer awareness initiatives and patient support programs across India.

4.5T

Cigarettes littered
worldwide/year

0%

Recycling solutions
in India currently

₹1L

POC fund won
SSIP 2024

∞

Potential lives
impacted

Supporting Cancer Patients

A portion of every sale funds cancer awareness initiatives and supports patients fighting tobacco-related cancers across India.

Pollutioninto Production

From toxic wasteto clean fiber

One waste stream,many beautiful things

Every product soldhelps a cancer patient

Pollution
into Production

From toxic waste
to clean fiber

One waste stream,
many beautiful things

Every product sold
helps a cancer patient